Why A Quiet Place 2 Beat Cruella At The Box Office
Memorial Day weekend saw one of the box office’s best performances since the Covid-19 pandemic began, with A Quiet Place Part II and Disney’s Cruella earning the number one and number two spots, respectively. The two films represent two different release approaches as theaters start the journey back to pre-covid normalcy, and despite its R rating, A Quiet Place 2 has come out as the clear winner. That victory is due to a number of factors, including the series’ respected pedigree and Cruella’s theatrical/streaming hybrid release. Like many such businesses, movie theaters have struggled immensely in the covid era. Safety concerns, occupancy restrictions, and shutdowns in major metropolitan areas have cut down ticket sales by orders of magnitude.More...
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